Swym’s Facebook pixel integration helps your online store to understand customer behavior and traffic. It collects data about customer patterns on your online store pages, thus enabling you to create more effective ad campaigns to retarget customers and bring them back to your site.
To create a Facebook Pixel, you need to first have a Facebook Ads Manager account. Click here to learn how to create one.
Once, you have a Facebook Ads Manager account, you can create a Facebook pixel, assign it to your ads account, add site events that you want the pixel to track by following this step by step guide.
Once, you have followed the above steps successfully, FB pixel will track shopper activity on your Swym app events whenever they are triggered on your site and store that information.
You can,now, go a step further and use that information to create a personalized Facebook marketing campaign based on the customer activities on your Swym apps.
Go to Ads Manager > Audience > Create Audience > Custom Audience.
Select Website Traffic.
In the dialog box that appears, select the pixel and the desired event (e.g. Add to Wishlist). This will filter down the audience to those users who have clicked on Add to Wishlist button.
You can refine the filter as well include or exclude based on further parameters as well.
Give the audience a name and click Create Audience.
You can now run dedicated ad campaigns for this audience.
For further information please visit this link.