ESPs (Email Service Provider), apart from sending mails, also collect data about the users which are then utilized by merchants to prepare their marketing strategies and mailing lists.
By default, all the reminder mails sent out to customers are via Swym’s ESP. But few merchants prefer to use the ESPs that they have subscribed to on their end instead of Swym’s ESP.
Merchant ESPs that are supported by Swym are displayed in the image below along with the supported functionalities.
NOTE: All ESP integrations are supported only with Swym’s paid plans.
To select the ESP via which you would like to send the reminder mails, on Swym dashboard, go to App Setup > Wishlist + > Wishlist Email Configuration. Choose the desired ESP from the Choose Email Sender Option dropdown. By default, all the reminder mails sent out to customers are via Swym’s ESP.
Let’s look at the various functionalities Swym offers for each of these ESPs.
Sender is the most basic functionality, where Swym allows the chosen ESP to send reminder emails to users instead of Swym. Let’s look at how each supported ESP is configured as a sender.
When you select Sendgrid as your Email sender, all you need to do is - provide the Sendgrid API key in the field shown in the image below.
You need to upload your organization’s email template by clicking on Edit Email Template hyperlink under Wishlist Email Configuration section and make desired changes to the template.
Our support team will then configure Swym to send reminder mails via Sendgrid.
If your ESP of choice is Klaviyo then you need to provide the API Key as well as template ID from Klaviyo’s end to our Support team.
Template ID is generated by the ESP when you create your email template using Klaviyo’s template editor. Read more on Klaviyo integration here.
Bronto, Retention Science
Bronto and Retention Science are similar to Klaviyo except, additionally, for these two, Swym can provide you with dynamic tags such as <product name>, <size>, <price> etc. which you can incorporate in your email template, upload to the ESP and then share the template ID with the Support team.
Amazon SES, MailChimp/Mandrill, Dotmailer
In case of Amazon SES, Mandrill or Dotmailer, you only need to provide the API keys and share the email template which the support team will then incorporate at the back-end.
Currently, this feature is only applicable if your ESP is Klaviyo. Whenever a Wishlist event occurs, Swym sends out the event alert along with associated user data to Kalviyo, which then passes through Klaviyo’s custom flow.
These flows are designed to allow a merchant to do more with the user data than merely sending out emails. For example, sending out a web notification or suggesting alternative products that the user might as well like.
NOTE: If you would like to expand your user base or add custom functionalities to Wishlist, please contact firstname.lastname@example.org.